Radula is an organization used as a platform by visual artists and musicians to share and experiment creative and original ideas. The group furthers collaboration between the artists, keeping the standard of the offer high and consistent. Music is for Radula the counterfoil for the structure it promotes, the essential element to every party it organizes. The choice of the location is fundamental in order to fully involve the crowd in the warehouse party experience. The main objective is to offer parties where international guests and resident djs mix together creating unique musical paths.
The concept of Radula was ideated to bridge the gap between individuals and their ability to easily access a greater variety of DJ’s, who propose music for an audience that values artists that are not necessarily mainstream. Radula proposes music for a more targeted and informed crowd in the scene of electronic music by creating a scenario that makes the experience with the DJ and his music more personal.
Radula’s warehouse parties started in 2017, and were created by the experience of one of the founders of the brand, James Brucke. His manic diligence, after having lived for years in London, brings him to offer Milan the same details and the same artistic spirit of the English underground movements, characterized by an iconic industrial style. Warehouses are therefore versatile spaces that can be used for photography, realizing movies, corporate events and, obviously, huge club and party nights.